By Michael Massey
Lifeboards. It’s not really a new concept. I’ve got one propped up on a book shelf now that I started and stopped working on several months ago because it became too much of a pain in the ass to cut out pictures and write in a diary everyday. I’m more of an immediate pleasure kind of guy that wants everyone to see what I’m doing 24/7.
Pinterest is great for egoists like me. It allows you to create multiple virtual lifeboards, share and post pictures and create inspiration for others and yourself.
Ben Silberman, CEO and co-founder says: “I realized that people were using it for projects that were important in their real lives.” Once Pinterest began growing, it didn’t stop. Since inception, the site has added an estimated 40% to 50% more subscribers each month.
The burning questions you should ask yourself:
1) What does the future hold for yet another social media application?
2) How can a business use it as part of their media mix?
What makes this unique is that you customize your boards and title them the way you like, reposting pictures is easy and requires no technical knowledge and it’s a snap to feed this into your Facebook and Twitter feed. As long as users continue to check out favorite travel places, fitness tips and chocolate cake recipes it has a future. Hell. It’s free to use.
And since it’s free to use, any small business can use it to build buzz through contests and stunning visuals that can position your enterprise any way you like. See what I mean. Makes you want to book a flight today, doesn’t it:
My passport and running gear are calling me (see above) so I’ll be pinning pics of a road race in Bali. What about you?
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